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Social media strategy for recreation professionals

  • October 26, 2021
  • 10:00 - 12:00
  • Zoom

Social media strategy for recreation professionals with Kelly Thibodeau

Social media. Love it or hate it, it’s where you need to be. In this workshop, we focus on the fun stuff and the messy stuff — how to identify your target market, create engaging content (what is a hashtag anyway???), deal with the haters, build goodwill and grow your community. Social media can feel like one more thing on a long to-do list or a fun part of your day to day. Don’t let the fear of something going wrong hold you back from becoming part of the online conversation. Bonus: attendees will receive a social media voice and tone tip sheet and editorial calendar template. 

Participants will learn: 

  • Ways to make content more interesting and easier to create
  • How to join the conversation online 
  • Tips for a more effective, engaging social media presence

About Kelly

Kelly is a technical writer turned digital marketer turned entrepreneur. She’s helped entrepreneurs, business professionals and community groups connect with their audiences online. She teaches digital + social media marketing at the University of Winnipeg and is a Certified Usability Analyst.

Kelly helps organizational leaders in traditionally conservative industries think differently. She believes that customers want to do business with companies that show the relationship means as much as the transaction and that curiosity, empathy and integrity make you stand out in today’s marketplace. Kelly’s been on LinkedIn since 2006, and has had too many browser tabs open ever since.

Kelly is the Founder & Director of Squarely Social.

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